Marketing Sinhalen
(Certificate Course in Marketing – Sinhala Medium)

Programme Structure

Part 01
35%

Introduction to Marketing and the Marketing Process Module 01 Nature and Scope of Marketing
Module 02 The Marketing Environment
Module 03 The Marketing Mix
Module 04 Marketing Research of Information Systems
Module 05 Consumer & Organization Buyer Behavior
Module 06 Segmentation, Targeting & Positioning

Part 01
45%

Developing the Marketing Mix Strategies Module 07 Product Planning & Development
Module 08 Pricing
Module 09 Distribution / Place
Module 10 Promotional Planning

Part 01
20%

Marketing Planning & Control and ICT for Marketing Module 11 Marketing Planning & Control
Module 12 Information & Communication Technology for Marketing
  • Total Course Fee

  • LKR 15,000/=

  • Program

  • The Program will be delivered in
    four (04) months period
    on part time basis.

Course objectives

To disseminate marketing knowledge among different segments in the country



For whom?

  • Entrepreneurs / SMEs business owners and employees

  • State sector employees

  • School leavers who are keen to get an exposure in marketing

  • Professionals attached to the non-marketing fields